Butterball, the #1 turkey brand in the U.S., has selected Marriner Marketing Communications as its full-service foodservice agency of record. With a strong national distribution presence, Butterball anticipates a partnership with Marriner will foster marketing communications strategies to heighten awareness of the Butterball advantage with chefs and operators.
To increase visibility, elevate the brand and grow product offerings, Butterball and Marriner will create deeper connections with existing customers and explore new market opportunities. Tapping into various foodservice segments and further penetrating national accounts will involve a multitude of integrated communications approaches to strengthen its market share and help grow sales.
“Butterball is trusted by a wide array of people who rely on us to bring our leading, quality turkey to their tables,” said Richie Jenkins, Butterball’s Director of Foodservice Marketing. “We are committed to extending this brand appreciation and executing an aggressive go-to-market strategy in food away from home. Marriner’s expertise in the foodservice industry and in the turkey category is well-known, and I’m confident that together we can achieve great success.”
Tighe Merkert, President of Marriner Marketing Communications, commented “We are very excited about our new partnership with the leading turkey provider. It is the power of the Butterball name and the experienced foodservice leadership team that attracted us to this opportunity. This is a brand that has momentum, and our target-centric marketing approach and dedication to clarity will help ignite their growth in the foodservice industry.”
ABOUT BUTTERBALL
As the most recognized name in turkey, Butterball, LLC represents more than 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in more than 20 countries. Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company’s three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. For more information about Butterball visit www.butterballcorp.com or www.butterballfoodservice.com
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Rich Products Corporation, McCormick & Company, Zatarain’s, King & Prince Seafood, Marriott International, The Ritz-Carlton Hotel Company, Perdue Farms, Phillips Foods, MICROS Systems, Vulcan, Wolf & Berkel, Gaylord Industries, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
Source: Marriner Marketing Communications