New Company To Focus On Global Fresh Produce Marketing & Grower Direct Sourcing

Fresno, CA – OAG Global announces its debut import season with a prominent stake in the Peruvian Table Grape Category. With shipments of Peruvian Table Grapes scheduled to deliver to customers from November of 2011 through March of 2012, the company is able to supply the marketplace with superior quality fruit at a time when there is high global demand for reliable table grapes.

OAG Global’s position as a marketing partner for the most recognized high quality growers and fruit labels from Peru will enable the company to service the wide range of customers in the North American and international markets. This supply fills a need during the most volatile period in the global table grape production calendar. In addition to the Peruvian Table Grape Category, OAG Global will be offering ultra premium, grower direct fruit and vegetable programs from farming regions throughout the southern hemisphere and beyond. In particular the company will be bringing its considerable experience to deliver to customers a ripe, ready to eat stone fruit program from Chile’s finest growers.

Founded in 2011 by Omar Abu Ghazaleh, OAG Global is a California based company dedicated to global sourcing and marketing of grower direct fresh produce programs. The company’s initial focus is on Peruvian and Chilean Table Grapes and Tree Fruit. These programs will be based upon sourcing partnerships with high quality, vertically integrated farming companies and new company farming investments. OAG Global Press Release 10/10/2011

The company differentiates itself through longstanding grower relationships in each of its sourcing areas, extensive product knowledge and the availability of premium fruit varieties. OAG also excels in flavor and ripeness management, and efficiency in logistics. OAG Global delivers value to customers by making it easy to supply their consumers with the best of the most difficult to find produce items.

Mr. Abu Ghazaleh is a produce industry professional with over15 years experience in developing globally sourced and internationally marketed fresh produce programs. He has successfully developed complex category management programs for international hyper-markets as well as specialized regional domestic supermarket chains, wholesalers, and others. With a reputation for integrity in business dealings and financial and operational transparency, Mr. Abu Ghazaleh, enters a crowded marketplace with a single minded focus of simple discipline and selection within the most challenging produce categories. This enables retailers success in their procurement and the opportunity to increase their profits through repeat purchases from their own customers.

Joining Mr. Abu Ghazaleh is Scott Albertson, formerly Director of Marketing and Business Development at Deardorff Family Farms. Prior to that position, Mr. Albertson managed the Global Business division of Ballantine Produce, where he developed the first and most successful Southern Hemisphere Pre-conditioned, and premium Tree Fruit program under the Ripe ’n Ready Brand. Customers can look forward to the team at OAG Global bringing back excitement, consistency, and great value to the very challenging ready to eat imported stone fruit category.

There is an ever increasing global demand for consistent quality table grapes especially during the timing gap between the end of the California and the start of the Chilean table grape seasons. For reasons of quality, timing, sustainability, and growth potential, Peru is emerging as THE Solution to this worldwide need. For the US Market, the Peruvian Table Grapes are THE Sustainable Solution, due to the cold treatment protocol which alleviates the need for the Methyl Bromide fumigation and cold chain disruption. OAG Global Press Release 10/10/2011

For the 2011-12 Peruvian Table Grape season, OAG Global’s grower base represents approximately 30% of the overall Peruvian table grape production, and over 50% of the preferred seedless varieties. The company expects to import 20% of all Peruvian Table Grapes that will arrive into North America. OAG Global expects to establish a long term market share of 35% of all Peruvian Table grapes imported to North America. The company represents growers located in the Peru’s Northern Piura and the Southern Ica Regions, and will offer the recognized Terra Sur, Red Dragon as well as other quality, growth minded emerging grower labels.

Grape Varieties offered by OAG Global will include:

  • Green Seedless Sugraones, Thompsons
  • Red Seedless Flames, Crimsons, Magenta
  • Black Seedless Autumn Royal, Black Seedless
  • Red Seeded Red Globe {World Renowned Red Dragon Label}
  • Diverse packaging: fixed weight bi, tri, and single color clamshells Paper Wraps, Slider Bags, Private Label

All OAG Global growers adhere to the highest international food safety and GAP standards and certifications, and are COOL and GS1 case level compliant, offering full traceability from the bag or clamshell barcodes. OAG also assures that its growers adhere to a social responsibility commitment and ethical employee management practices.

Source: OAG Global