TAMPA — Roberto Gonzalez has to shout over the sound of screaming saws and banging hammers at his Winn-Dixie grocery store in Sarasota.
Contractors are swarming everywhere, installing high-end fixtures, LED lights and granite counters.
"We had a tarnished image," says Gonzalez, an area manager for the long-struggling grocery chain. "We're working to change it."
By this time next month, the store will have a slew of features tailor-made to appeal to affluent grocery shoppers.
A café with free Wi-Fi, an imported wine and craft beer section, a sushi bar, pizza bar and several stations where chefs prepare hot dinners for shoppers on the go.
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