New York – May 14, 2010 – Gourmet food retailer Dean & DeLuca is excited to announce the launch of a new, complimentary in-store chef consultation service.
Starting immediately, Dean & DeLuca’s Madison Avenue (at 85th) market will give its customers access to top New York City chefs. A chef will be on-hand every Wednesday, from 4:00 to 6:30pm, teaching customers new cooking techniques, helping them plan menus, and answering any and all cooking questions. The consultation service is free of charge and no appointments are necessary.
“We have always provided our customers with the best ingredients. Now, we’re going to help our customers discover new, exiting ways to use them,” said Andy Lawrence, General Manager of Dean & DeLuca on Madison Avenue. “In talking with our customers, we’ve found that no matter how experienced they are in the kitchen, they are always looking to learn more. Who better to help them than top NYC chefs?”
The initial two expert chefs, who will be at Dean & DeLuca’s Madison Avenue market on alternating Wednesdays, are Josh Capon, Executive Chef at Lure Fishbar and Diane DiMeo, Executive Chef at The Red Box Bistro and 1834 Burger Bar. Chef Capon has many years of experience working in kitchens all over the world. He’s been featured in The New York Times, New York Magazine, Wine Spectator and other media outlets. Recently, he served as a judge on Food Network’s Chopped, and appeared on Late Night with Jimmy Fallon. Chef DiMeo has over 22 years of experience and has opened up restaurants, bars and a Culinary Arts school. She is a recent Chopped winner, and she is working on her first cookbook.
Source: Dean & DeLuca