Experts Offer Tips For Recall Survival

When faulty products are yanked off the market, they call it a “recall,” but it’s an experience business owners would rather forget.

“It’s very scary,” says Cynthia Thomas, founder of toymaker Earth Friendly and one of the rare entrepreneurs willing to discuss her recall travails. “No company wants to be associated with a recall.”

And yet, every day, a fresh wave of manufacturers gets hit with the bad news. Six federal agencies coordinate recalls, racking up hundreds each month. A typical week in February brought warnings about wind chimes, cribs, medical devices, granola bars, frozen chicken, strollers — and, of course, Toyota cars.

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