No two industries were more affected by the explosion in 2010 of the Deepwater Horizon oil rig than restaurant/hospitality and commercial fishing on the Mississippi Gulf Coast. The oil spill that spewed hundreds of millions of gallons of crude oil into the Gulf of Mexico kept tourists away and left Gulf Coast-caught seafood with a black eye among consumers.
However, a new promotional effort has been launched to assist those industries’ recovery, and it is being funded by BP, the owner of the Deepwater Horizon.
Inspired by the success of the Mississippi Blues Trail and Mississippi Country Music Trail, just this month Mike Cashion, CAE, executive director of the Mississippi Hospitality & Restaurant Association (MHRA), unveiled the new Seafood Trails Program, a tourism-promotion initiative that spotlights restaurants that offer Coast-caught seafood.
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