Food Deflation Hits Western Canadian Grocers

Price wars are forcing Western Canadian grocers to grapple with food deflation as discretionary spending tightens and consumers employ various strategies to reduce spending and trips to grocery stores, according to research from consumer behaviour consultancy Nielsen.

Grocery prices in Western Canada were down 0.9% at the end of 2016, compared with a year earlier, Nielsen vice-president of consumer insights Carman Allison told Western Canada’s largest grocery show, Grocery & Specialty Food West, in Vancouver March 20.

That is three times the 0.3% decline in food prices that Nielsen found nationally.

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