Food Lion is out to repair its reputation with shoppers by sprucing up its local stores.
In a test that has started in the Triangle and Chattanooga, Tenn., the Salisbury-based grocer is cutting prices on 6,000 items, reorganizing shelves, adding shopping carts, increasing staffing and trying to improve customer service.
If successful, Food Lion plans to expand the pilot program to nearly all its 1,200 stores by the end of 2012.
The changes will be closely monitored by rivals and perhaps imitated if they are effective. But shoppers have grown fickle and hard to impress after years of price wars and heavy advertising.
To read the rest of the story, please go to: Charlotte Observer