A Giant Eagle shopper might stop for dinner at a Market District store, stock up on bargains at the new Good Cents Grocery + More and then stop for gas at GetGo on the way home.
The grocery operator has moved to diversify its revenue in the face of stiff competition for shoppers in an ever-crowded field — highlighting a growing problem for traditional supermarket brands.
Supermarkets are losing their dominance as go-to places to buy groceries — with retail supercenters, such as Wal-Mart and Target, and wholesale clubs and health food, drug, dollar and convenience stores all vying for a piece of the $1.1 trillion market.
“The low end and high end of the market is absolutely taking away sales from traditional supermarkets. They are stuck in the middle,” said John Stanton, a food marketing professor at St. Joseph's University in Philadelphia.
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