Grocers Seek New Recipe For Success With Meal Kits, Challenging Online Purveyors

If you want pre-portioned ingredients and recipes to cook and eat at home, your array of choices is growing.

As online meal-kit pioneers such as Blue Apron struggle for profitability, the grocery industry they sought to disrupt — from national giants to local chains — is getting into the business.

PCC Community Markets, the Seattle-based co-op focused on local and organic food, begins its meal-kit program Wednesday, seeking to stand out in a crowded field with recipes developed in-house, with high-quality ingredients, boxes packed in its stores daily and minimal packaging.

To read the rest of the story, please go to: Seattle Times