Grocery 3.0: Boulder County Firms Riding Rising Tide Of Online Delivery

Boulder County's grocery shopping options swelled in recent months.

As Trader Joe's and Walmart entered the market, the homegrown Alfalfa's and Lucky's expanded with new stores in the northern and eastern parts of the county.

But the feeding frenzy for grocery dollars in Boulder and elsewhere is not confined within brick-and-mortar walls. Online outlets — ranging from locals such as Door to Door Organics and Mile High Organics to multinational giants Amazon.com and Walmart -— are taking bigger bites of the industry pie.

Door to Door Organics and Mile High Organics, which have recorded double-digit sales increases, are eyeing new regions and product lines, respectively.

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