Companies like Uber and Airbnb have prospered by allowing people to sell their services to strangers on a smartphone-powered network.
Now venture capitalists are betting that a young start-up can use that principle to achieve success in the grocery business.
Instacart, a two-year-old grocery delivery company, announced a $44 million round of financing on Monday led by Andreessen Horowitz. Three venture capital firms that previously invested in the company, Sequoia Capital, Khosla Ventures and Canaan Partners, participated in the latest round.
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