Impossible Foods Lands Another Restaurant Chain Partner

Red Robin has bought into the vegan burger craze. The casual dining chain, known for its menu featuring dozens of gourmet burger iterations, has partnered with Impossible Foods to launch the Impossible Cheeseburger, its first foray into plant-based protein burgers. The new menu item will be available across all of Red Robin’s 570 locations in the U.S. starting on April 1.

The deal with Red Robin marks the largest restaurant chain partnership that Impossible Foods has locked in to date. The company also signed on to produce its signature plant-based protein for all 377 White Castle locations in the U.S. last fall.

“Red Robin takes meat seriously — and it’s a major endorsement that the Impossible Cheeseburger is now part of Red Robin’s justifiably famous menu,” Lisa Will, Impossible Foods’ vice president of sales, said in a statement.

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