Kettle Cuisine recently partnered with Marriner Marketing Communications to develop a meaningful and differentiating brand platform for the company and its product line of soups and other premium quality kettle-cooked foods. Kettle Cuisine’s new “Honoring Food” campaign embraces the corporate culture and production process of treating food with respect.
To help identify its unique brand position, Kettle Cuisine leveraged the proprietary Marriner ClarityCaptureSM process, a clarity-driven approach to brand development. Once finalized, the new positioning and resulting brand identity were successfully launched at the 2013 National Restaurant Association Show, and will continue to be rolled out in a phased approach to target audiences.
"Marriner provided the strategic guidance and deep industry knowledge we needed to align our brand and messaging to reflect what we truly stand for," said Levon Kurkjian, Vice President of Marketing, Kettle Cuisine. "Our brand now communicates the philosophies we’ve shared with professional chefs for more than 25 years—honoring the integrity of ingredients and the honesty of traditional small batch cooking."
Rob Levine, Partner and Director of Account Strategy for Marriner Marketing Communications, commented, “Kettle Cuisine is very well admired in the industry, known for its superior products and deep-seated respect for process and ingredients. Our clarity-driven approach to communications helped to reveal the heart of the Kettle Cuisine brand.”
For more information about Kettle Cuisine, visit www.kettlecuisine.com.
ABOUT MARRINER
For 20+ years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions for the food, beverage and hospitality industries. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Perdue, Ferrero/Nutella, McCormick & Company, Zatarain's, Butterball, Vulcan, Wolf & Berkel, Phillips, Meat & Livestock Australia, Rich Products Corporation, Marriott International, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
Source: Marriner Marketing Communications