Kroger Bets On Bigger Stores

Kroger is opening its latest Marketplace store Thursday in Florence, promising shoppers everything from apples to appliances, lettuce to lawn chairs and cantaloupe to clothing.

Shoppers must just love the big concept – since Kroger has added 15 since last summer and is in the midst of building 17 more. Kroger now has 90 Marketplaces in 14 states, including 13 others in Greater Cincinnati. On April 4, developers announced Kroger would build its largest-ever in Oakley to open early next year.

But can big get too big? As Kroger ramps up its larger concept, it's finding some resistance from some communities objecting to sprawling stores in criticism normally aimed at uber-rival Wal-Mart.

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