Is Kroger winning the grocery wars?
Battered by a two-year price war and waging an expensive battle for superior home delivery, Kroger’s profits have taken a hit. But it has steadily increased sales even as it cuts prices.
New market share data shows Kroger getting traction in several of America’s largest metro areas over the past two years, according to industry tracker Chain Store Guide.
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The Kroger Co. announced the national launch of Boost by Kroger, which represents the latest expansion of its industry-leading loyalty program. The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Our Brands products. …
Walmart is the in-store grocery leader. Some 27% of in-store grocery purchasers say Walmart is the in-store retailer they get groceries from most, more than twice as many as Kroger, the next most chosen retailer, according to market research firm Packaged Facts. …
Walmart has quietly upped its bakery game by rolling out online ordering and adding new products in stores that’s boosting its share of the cake market. …
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