An unprecedented wave of new grocery competition in Sacramento is tightening the squeeze on longtime industry leaders Raley's and Safeway, suggesting a dramatic reshaping of the local market.
"All the cards have been tossed in the air," said Bob Reynolds, the head of a Moraga-based grocery business consulting company, "and it will be very interesting to see where they all come down."
Causing the turmoil are the recent and pending arrivals of a half-dozen grocery newcomers. Some of them are discounters; others are more upscale providers. All of them are eating away at the market share of the established chains.
Consider a partial list of the area's new grocery companies:
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