Millennials – it's a generation that is quickly becoming the focus of every business's strategic plans and visions in industries spanning from technology to food and beverage. Representing over 77 million people in the United States, Millennials are changing the way businesses operate, market and sell. This generation has no interest in doing anything the conventional way (well, compared to its elders) including: not dressing up for work, waiting an extra decade to get married and not using landlines. And when it comes to food and beverage, the Millennial demographic has adventurous palates and no interest in baking from scratch. So if there was ever the perfect time to do something non-conventional such as reinvent classic desserts, the time is now.
Predicted as a trend for 2014, reinventing classic desserts is an easy and seamless concept to incorporate into an existing dessert concept. If given the choice between a traditional slice of apple pie or an apple pie flavored milkshake, Millennials will likely choose the innovative milkshake with the traditional flavor in a quest for fun. Take a look at some ways classic desserts can be deconstructed and arranged in a new and inventive way, in order to maximize on your demographic.
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