Amazon and Walmart may be staring each other down as they enter the grocery delivery business, but they should really be keeping an eye on a little-known company named Peapod.
The Illinois-based online grocer, which has been around for more than 20 years, is growing steadily and now serves residents in pockets of the Midwest and East Coast. It's now considered the top provider of online grocery deliveries, fighting off competitors as they emerge, according to Harry Balzer, chief food industry analyst for The NPD Group.
"They certainly have fended off a number of competitors in this space, and they have been the survivor," he said.
Looking at Peapod's challenges and successes could be a window into how Amazon and Walmart, companies with massive resources, could evolve their services.
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