Thanks to new weaponry built with touch screens, Italian design and the latest technology, the cola wars are returning to an old battleground, the soda fountain.
PepsiCo will unveil a range of new self-serve equipment for dispensing drinks in places like restaurants, movie theaters and college dining halls on Saturday at the National Restaurant Association Show.
Called Spire, it is Pepsi’s answer to Coca-Cola’s Freestyle, a new kind of drink dispenser that jolted the sleepy fountain business back into life four years ago by demonstrating that a soda machine didn’t have to be an ugly steel box with eight valves and an ice maker. Instead, the largest model of Spire looks a lot like a giant iPhone.
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