Schenectady, N.Y. – Price Chopper Supermarkets/Golub Corporation announced the creation of a new Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company’s digital strategy. This team will concentrate their efforts on building incremental sales and customer loyalty through comprehensive marketing and merchandising programs focused on key selling occasions and themes utilizing the company’s digital properties and traditional marketing vehicles.
This department will be headed up by Heidi Reale, director of shopper and digital marketing. The Shopper and Digital Marketing team includes Maritza Santos, senior shopper marketing coordinator; Meagan Handford, brand marketing manager and Megan Finin, digital marketing coordinator.
In her new role, Reale will be responsible for directing all shopper marketing programs and advancing Price Chopper’s digital strategy, asset development and execution. Reale has been with the company since 1984 and has held numerous positions in marketing, consumer research and e-commerce. She has a Bachelor of Science in communications from Cornell University and an MBA in marketing from Rensselaer (RPI).
Santos will be responsible for coordinating shopper marketing programs with Price Chopper’s consumer packaged goods (CPG) partners. She has been with the company since 2008 most recently as marketing coordinator. She holds a Bachelor of Science in marketing management from Siena College and an MBA from Union Graduate College.
Handford will be responsible for working with Price Chopper’s CPG partners to develop shopper marketing plans designed work in synergy with Price Chopper’s overall brand strategy. She has been with the company since 2004 most recently as brand manager. She holds a Bachelor of Science in health policy administration from Pennsylvania State University and an MBA in marketing from Duquesne University (Pittsburgh, Penn.)
Finin will be responsible for coordinating all digital marketing for Price Chopper. She has been with the company since 2011 most recently as marketing coordinator. She holds a Bachelor of Science in marketing and liberal studies from Bentley University (Boston, Mass.) and an MBA from Union Graduate College.
About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 132Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 50% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com
Source: Price Chopper