Monrovia, Calif. – Renaissance Food Group (RFG) selected Mobishelf, a division of Plastech Specialties Company, to collaborate in the development and implementation of a new mobile marketing initiative for RFG’s Chef Essentials product line.
Plastech Specialties manufacturers point of purchase materials for supermarkets and food manufacturers nationwide; the company’s Mobishelf division is a means for clients to expand their marketing efforts by creating, hosting and managing mobile websites accessed via QR codes.
Mobishelf programmers worked with RFG to create customized mobile websites for all 33 products in RFG’s Chef Essentials line. Each of the sites includes recipes, nutritional information as well as video cooking demonstrations. The result is an enhanced Chef Essentials line that generated praise from RFG’s retail customers across the country.
“Consumers are relying more on their mobile devices for information about products before they make a buying decision,” said Pat Delaney, Plastech Specialties president. “Since two out of three buying decisions are made at the shelf, that’s the time and place to deliver the marketing message. There isn’t a more effective way to do this than with mobile website and high quality point of purchase materials.”
Jim Catchot, RFG company president said, “My favorite new feature is the addition of the QR scan cooking video that instantly shows how to prepare, cook and serve.”
The new Chef Essentials line and mobile website launched nationwide in September.
For more information about Plastech Specialties, visit http://www.plastechspec.com.
For more information about Mobishelf, visit http://www.mobishelf.com.
About Plastech Specialties Company
Plastech Specialties Company is a company that designs, manufactures and distributes a wide array of high quality, effective point of purchase products for food manufacturers and retail supermarkets nationally. Widely recognized as a market leader for product quality and innovation, Plastech Specialties Company created its Mobishelf division to create mobile websites customized for clients’ size and budgets.
Source: Plastech Specialties Company