Growing older may be growing lucrative.
Grocers and other retailers nationwide are resurrecting, revamping or simply promoting more heavily discounts aimed at senior citizens, yet the folks lining up for these cuts of 10, 15 and even 20 percent aren’t exactly the frail oldsters on fixed incomes some might imagine.
Many deals trickle down demographically to baby boomers starting at age 50.
Retail experts say that such discounts have been around since the 1950s and may cement loyalty among older shoppers and help stores seem “senior friendly.” Yet younger shoppers, who often have larger households and spend more on groceries, say they’d appreciate such sweeping discounts, as many of them are on fixed incomes, too.
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