Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customer’s shopping history.
The grocer tracks customer preferences through its existing club card program, which offers members discounts on a select number of products every week.
With this new program, members get the same store-wide weekly specials they have always been offered, plus hundreds of digital coupons and personalized deals they can load onto their rewards card. They can create a shopping list with all of the coupons they intend to use, print them out or pull them up on a mobile device. Discounts are tied to the rewards card until they expire and adjust if the price is further reduced.
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