RETAIL AND FOODSERVICE: ANTICIPATING CHANGE
Eating better and cheaper, gaining time, having more choice, more pleasure, more sensory experiences… consumers are changing. Their expectations, needs and demands are perpetually evolving, spurring on retail and foodservice players to adjust, incurring that deep-down feeling that the need to meet new challenges will never cease.
These changes contribute to the upheavals in the traditional food landscape, where in the past the roles seemed so clearly defined. But today, retail and foodservice combine their know-how and expertise to adapt their offering to the new demands.
Shop-cum-restaurant: new concepts spring up every month. After shattering to pieces the preconceptions of traditional catering, the fast-food outlet is giving way to the fast casual restaurant, with the mini healthy snack kiosk coming closely behind… The pace of change is quickening, leaving little time to adapt to the latest transformations.
SIAL’s role is to anticipate these changes by providing the profession (5,500 exhibitors and 148,000 visitors) with the appropriate tools for product implementation and analysis enabling it to meet the challenges ahead. The In-Store Services & Solutions area, located right at the junction between retail and foodservice, and all the special events dedicated to either one or the other: Trends & Innovations, Gourmet Experience, Wine by SIAL, La Cuisine du SIAL, Nutrition & Health Village, etc. have been created for this very purpose.
And because SIAL is the global reference in food innovation, its role is also to single out the major trading successes in the food industry. This document therefore presents the 39 SIAL d'Or winners, acclaimed in 9 categories and 30 countries.
With innovation an integral part of the exhibition’s DNA, SIAL aims to develop more and more cutting edge services, such as the QR code, to make visiting easier. The code – visible on the SIAL press releases and promotional material – takes you directly to the new mobile website with the latest services. SIAL also took the extra step by hiring the services of a Japanese agency to design the code. A first in France!
FIND THE RETAIL AND FOODSERVICE TRENDS, INTERPRETED AND ILLUSTRATED WITH SIX SPECIAL EVENTS FOR SIAL 2010:
• In-Store Services and Solutions
• Trends & Innovations Observatory
• Nutrition & Health Village
• Wine by SIAL
• Gourmet Experience
• Tastes of the World / IN-FOOD
I – IN-STORE SERVICES & SOLUTIONS
In-Store Services & Solutions provides the keys to product enhancement at the point of sale thanks to the broad offering displayed by international exhibitors: Design agencies (Team Créatif, Caramel AstroMed, etc.), packaging, point-of-sale advertising, signposting (AstroMed, CGL Pack, Coprima, etc.), furniture (Ugur Cooling, etc.), and ERP (TVH Consulting, etc.).
II – TRENDS & INNOVATIONS OBSERVATORY
AN EYE ON FUTURE FOODSERVICE AND RETAIL
The Trends & Innovations Observatory is always a huge success, drawing more than 75% of the exhibition’s visitors! This key SIAL event enables visitors to gain an insight into current and future consumer trends in Hall 6, and to discover the innovations exhibited at the show, particularly in the retail and foodservice fields.
Products shown in the Trends & Innovations Observatory are selected prior to the exhibition by innovation and agri-business specialists. At this standalone event, SIAL assembles three separate juries: one dedicated to mass-market goods, a second to foodservice products, and third to semi-processed foods and ingredients. At SIAL 2010, 800 products will be presented, of which 350 will be selected for the Trends & Innovations event.
Once again in 2010, two innovations for children aged 3 to 12 are rewarded with a Disney-SIAL award. These products should combine the nutritional properties required for a healthy, balanced diet with taste and fun.
III – NUTRITION & HEALTH VILLAGE:
AT THE HEART OF THE MATTER
The Nutrition & Health Village is where food manufacturers, retail and foodservice stakeholders, and health professionals get up to speed with the social and environmental issues relating to food and health. The Village is an information and discussion area where visitors can hear or meet leading market players, familiarise themselves with the world map of nutrition and health in 2012, take the new Food & Health trails (guided tours of exhibitors’ stands), and find the Nutrition & Health Visitor Guide and the Disney-SIAL Award.
A programme of 35 conferences and round tables is also on hand, certain talks treating foodservice topics such as:
• Institutional catering: news and outlook
• Around the world of healthy takeaway snack
• Where nutrition stands in a world of new food service concepts
IV – WINE BY SIAL:
A MATCHLESS PURCHASING METHOD
Situated in Hall 5A, the SIAL 2010 Wine area offers retailers and caterers four keys to successful purchasing.
1. Price
A “Best Buy” highlights and rewards wines that offer particularly good value for money, in a wide range of price brackets to meet all needs. A jury of acknowledged experts (oenologists, sommeliers, buyers, importers, journalists) conducts a blind tasting of wines entered by SIAL exhibitors. Each member of the jury appraises the wine according to its organoleptic properties and ex cellar price. And the wines offering the best quality–price ratio are elected Best Buy 2010.
2. Fair brands
Powered by a steering committee of international wine producers, SIAL 2010 has decided to focus on fair brands. Leading brands at SIAL describe in detail the eco-friendly, responsible initiatives they have committed to adopt in the Wine Innovation Forum, a meeting place for the wine profession.
3. Vine varieties
With 40% international wine buyers from countries that do not necessarily reason in terms of French classification criteria, SIAL felt compelled to provide a special area dedicated to the “grape approach” to wine. This is now the case for 2010. The “Varietal Area” will enable some 40 types of grapes and styles of wine adapted to new consumer trends to be introduced to the public.
4. Wine Business Meetings
Our effective Wine Business Meetings, bringing together targeted buyers and producers, take place prior to SIAL, with the aim of maximising purchase (and sales) opportunities. More than 100 meetings were scheduled in 2008, with a satisfaction rate of 100%!
V- GOURMET EXPERIENCE: FINE & SELECTIVE FOODS
AN AREA DEDICATED TO RARE, ORIGINAL AND PRIZED PRODUCTS
For the very first time, SIAL is offering an area for exceptional foods: gourmet myths, curious, sophisticated, unusual and inspired products, and more.
VI – TASTES OF THE WORLD: INGREDIENTS THAT DRIVE INNOVATION
An exclusive event on food and taste trends across the world with Dezineo, the Futurology and Innovation department of Polygone and SAM France – Sensory and Marketing. In the very middle of In-Food in Hall 5, visitors can discover world trends with a sensory and interactive method.
Retail is highlighted at the exhibition with the SIAL d’OR, The Consumer Goods Forum, Retail Store Tour and French Export Corner at the exhibition.
I – SIAL D’OR:
AROUND THE WORLD IN 39 SUCCESSES
Created in 1986, the aim of the SIAL d’Or is to identify and highlight innovations that have become acknowledged commercial successes in the national food markets of the 30 countries represented. Organised in partnership with 30 international trade magazines from the retail and food industries, the 9 category and 30 country winners form a total of 39 awards. View the winners on www.sial.fr –SIAL d’Or.
II – THE CONSUMER GOODS FORUM:
A SENSE OF PRIORITY
For many years now, SIAL has partnered with the Consumer Goods Forum (formerly CIES), an independent, global network of consumer goods players. Each body has equal representation. The entity is managed by a Board of Directors composed of a large number of chairmen and general managers from the retail and manufacturing sectors.
Its mission focuses on new trends, sustainable development, health and well-being, operational excellence and sharing knowledge and human development.
Le Consumer Goods Forum welcomes international retail visitors in a special preferential environment.
III – RETAIL STORE TOUR
The Retail Store Tour will take place on 22 October 2010. This exclusive event was designed by MMM so that SIAL visitors can make the most of their visit to Paris by viewing the 6 to 8 innovative points of sale in the most dynamic French stores: local shops, supermarkets, organic and hard discount stores.
This will be an opportunity for visitors to gain an overview of the latest innovative concepts in customer service, staging, product mix, fittings, extravaganza, etc.
IV – FRENCH EXPORT CORNER
SETTING THE COURSE FOR EXPORT
Enhancement of the entire French food offering for export.
FOODSERVICE
I – LA CUISINE DU SIAL:
EVEN BIGGER, EVEN FONDER OF GOOD FOOD
La Cuisine du SIAL has grown to become the preferred meeting place for food service players. La Librairie Gourmande, the oldest bookshop in Paris specialising in gastronomy and oenology, offers books, signing and meeting-the-author sessions. SIAL 2010 will also be welcoming the Food service Club in a brand new area, a VIP Club dedicated to chefs and key foodservice buyers.
The high point of this area of SIAL is the wide range of demonstrations on the following themes:
• Art Food.Gourmet Express • World Food.Organic/Sustainable Products • Locavore • Fusion Food • Food Doctor • Reinterpretation • Street Food • Cooking show, kitchen productivity, etc.
SIAL IN FIGURES
From Sunday 17 October to Thursday 21 October 2010 –
Parc des Expositions de Paris Nord
Villepinte – France
• 5,500 exhibitors, 78% of whom are non-French
• 19 product sectors and food channels
• 101 countries and 22 French regions taking part
• Strong acknowledgment from government institutions: 114 official visits
• 148,000 visitors expected from 185 countries, of whom 58% are non-French (Retail/Trade, Food industries, Foodservice, Services)
• 20,700 visitors are commercial and institutional foodservice professionals: buyers, wholesalers, retailers and chefs
• 66,500 visitors from retail: central purchasing groups, hard discount, medium-sized and large-scale retail stores, retailing, wholesale, trade, import-export
• 100% of the international retail brands are present
•12 special events and highlights: a 360° view of the global food industry, food and health, sustainable development, wine, gourmet products, ingredients, retail, foodservice, and more
• A programme of some 150 conferences, meetings and workshops
• Trends & Innovations events: 350 innovations selected, including 15 Grand Prizes and 2 Disney-SIAL awards
• SIAL, IN-FOOD (semi-processed foods, ingredients, additives and outsourcing solutions) and IPA (World Process Exhibition), held simultaneously
SIAL S.A. General Manager: Valérie Lobry
Exhibition Manager: Adeline Vancauwelaert
Source: SIAL