Subway has unveiled plans to roll out avocado as a sandwich option nationwide. The public embrace of avocados by the sandwich giant, which with 24,188 U.S. stores has more domestic locations than McDonald's, is pegged to the healthier eating theme that's been crucial to Subway's success.
The move is expected to nudge other major fast-food chains to elevate the vitamin-, mineral- and calorie-packed fruit to their menus. At Subway, avocado makes its debut as preservative-free, 100% avocado spread in a Turkey & Bacon Avocado sandwich that sells for about $7.
Customers will have to pay from 50 cents to $1 to have the mashed avocado spread added to most other sandwiches. On the West Coast, instead of the spread, sliced avocados are offered at many Subways. Both have sold very well in tests, Subway marketing chief Tony Pace says.
Source: USA TODAY