Toronto Expansion Is Planned For Longo’s

In the latest Longo’s “Market,” a small urban-style grocery store, president and chief executive officer Anthony Longo is hoping to create a little buzz about the family-owned business.

Amid growing competition, he’s worried that Longo’s is not making enough noise about its devotion to freshness, its commitment to healthy food, its focus on local farmers, the environment and on value.

“Wal-Mart is great at creating the perception they’re low price. We do a great job of managing our prices. We haven’t done such a good job of managing the consumers’ price perception,” Longo says.

It’s one of many examples of unsung deeds he volunteers during an hour-long interview about the company’s growth plans.

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Photo by Lucas Oleniuk, The Toronto Star