British grocer Waitrose JLP.UL is planning its first foray into the United States through the relaunch of a premium food range founded by Prince Charles, heir to the British throne.
Managing Director Mark Price told the Reuters Consumer and Retail Summit that the new 'Duchy Originals from Waitrose' range, due to go on sale in September, would act as a catalyst to accelerate Waitrose's expansion in international markets.
The grocery arm of employee-owned British retailer John Lewis, Waitrose bought the license to the Duchy Originals brand in September last year and hopes to take it into markets like India and Asia, as well as the United States.
"It will become, I hope, a serious part of our export business," Price said.
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