Walmart today is announcing an expansion of its online grocery shopping service with launches in eight additional markets, as well as plans for a continued rollout to several more regions in the months ahead. The news comes at a time when a number of startups and larger companies, including Amazon, are vying to become consumers’ preferred online grocery delivery service.
Meanwhile, Walmart has largely been pursuing a different strategy with prior tests of online grocery shopping combined with a local pickup option at a small handful of stores around the U.S.
Walmart believes that its competitive advantage in the online grocery shopping space comes from the retailer’s sizable brick-and-mortar footprint here in the U.S. where seventy percent of the population lives within 5 miles of a Walmart store.
To read the rest of the story, please go to: TechCrunch