NEW YORK — Wendy's is introducing a line of salads such as Apple Pecan Chicken and BLT Cobb as the fast-food chain tailors its sales pitch to focus on "real" ingredients to appeal to foodies.
The company, a unit of Wendy's/Arby's Group (WEN), is also testing breakfast again across the country.
Chief Marketing Officer Ken Calwell said the company plans to use what it learns through its salads and expand it into remaking other areas of the company's business, including burgers, chicken and breakfast.
The line of four salads is available nationwide starting Friday. The salads retail for $5.99, about $1 more than the previous Garden Sensations line. The chain introduced those in 2002 and has long been considered an innovator in salads. It was the first fast-food chain to market with a salad bar in the 1980s.
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