February 18, 2010 King & Prince Seafood, North Americas leading supplier of value-added seafood and Mrs. Fridays branded products, is investing in further refining its communications and interaction with the foodservice industry. As a result, customers will be assured of the companys commitment to offering the right seafood products and solutions to meet their operations evolving needs and industry market trends.
To build greater awareness and better articulate its value proposition, King & Prince will work with Marriner Marketing Communications to execute a brand positioning initiative and fully integrated marketing communications program targeting key foodservice industry segments. Efforts during the initial three-year agreement will include brand development, advertising, sales collateral & promotions, packaging, website, internet marketing, research and public relations.
King & Prince is 100% focused on becoming the value-added seafood industry leader and to do that, we need to be 110% focused on our customers, said John Flood, Senior Vice President of Sales and Marketing for King & Prince Seafood. We must clearly communicate the solutions we can offer and how we are unique in the marketplace. Im confident that working with Marriner, who has the industry expertise and ability to execute effective, integrated marketing programs, we can elevate the seafood category and take our company to the next level.
Tighe Merkert, President of Marriner Marketing Communications, commented “We are very pleased to be awarded this exciting opportunity. King & Princes passion for the seafood business, global resources and future vision are the cornerstones that make them a successful industry leader. By further combining the right marketing strategies and clarity in messaging, well help build momentum for their brands and communicate new ways they plan to bring value to their customers.”
Source:
Marriner Marketing Communications