"It's what's on the inside that counts" is the message Alaska crab marketers are pushing to encouraging their customers to put appearances aside.
"We're telling them to 'get ugly,'" said Tyson Fick, executive director of the trade group, Alaska Bering Sea Crabbers, speaking of the new campaign launched partnership with the Alaska Seafood Marketing Institute last week at the big Seafood Expo in Boston.
The promotion showcases Alaska crabs with darker, discolored shells, or those that are scarred or adorned with barnacles that may be less visually appealing to shoppers.
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