Marketing Campaign to Sell Story Behind Wellfleet Oysters

WELLFLEET — The town’s name is synonymous with delicious oysters.

Their quality has been extolled for hundreds of years. Queen Victoria had them shipped to Great Britain for state dinners. Henry David Thoreau wrote about them in the Atlantic Monthly. Even globetrotting chef Anthony Bourdain praised the excellence of the Wellfleet shellfish.

Now Shellfish Promotion and Taste Inc., a nonprofit organization dedicated to the industry in Wellfleet, has come up with a campaign to take advantage of the unique qualities of the town’s shellfish, especially the oyster.

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