Marriner Marketing Communications recently partnered with Zatarain's to update the packaging for its retail breading line. Zatarain's, a Client of Marriner since 2006, sought to replace current packaging with a more modern, premium look to attract customers' attention and maintain consistency across the flavor varieties. The new packaging is beginning to appear on retailer shelves and is currently in Wegman’s and Food Lion.
The updated designs, affecting more than 20 SKUs across various packaging structures and sizes, feature new cooking tip icons and enhanced food images. Key Zatarain's iconic brand elements such as the red awning, Jazzman image and signature yellow color were also leveraged to allow shoppers to quickly identify the brand on the shelves. The overall design is consistent throughout the entire Zatarain's breading line, but subtle accent color changes differentiate breading types for easier product recognition.
"It was exciting to collaborate with Zatarain's on such a significant assignment," said Linda Henley, Marriner's Director of Packaging Development. "Our redesign brings added visual appeal and consumer convenience—two very important things for the nation's leading maker of New Orleans-style food."
Jennifer Young, Zatarain's Marketing Manager, reported, "Marriner did an excellent job combining well-known brand standards with new, eye-catching visual elements. Our packaging redesign truly reflects our desire to appeal to customers seeking a high quality product from a familiar brand they trust."
For more information about Zatarain's, visit www.zatarains.com.
ABOUT MARRINER
For almost 25 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions to the food, beverage and hospitality industries and has capitalized billings of over $60 million. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner's Clients include such notable brands as Perdue Farms, Ferrero U.S.A./Nutella, McCormick & Company, Zatarain's, Butterball, Vulcan, Wolf & Berkel, Phillips, Meat & Livestock Australia, Rich Products Corporation, Marriott International, The Ritz-Carlton Hotel Company, Knouse Foods and USA Rice Federation. For more information, visit www.marriner.com.
Source: Marriner Marketing Communications