SeaPak Shrimp Company Launches Popcorn Fish

St. Simons Island, Ga., October 18, 2010— SeaPak Shrimp Company, the industry leader in frozen shrimp and seafood for more than sixty years, announces an exciting and convenient product addition to their outstanding brand lineup: Popcorn Fish. Moms want great taste, originality and fun in their kitchen, and with SeaPak’s Popcorn Fish it’s all in the bag!

Modeled after the brand’s best-selling Popcorn Shrimp, SeaPak Popcorn Fish serves as a delicious and sophisticated twist on the traditional minced fish stick. Popcorn Fish are round, bite-sized treats that are cut from whole, flaky Pollock fillets and are ideal for a variety of occasions from snack-time to appetizers and even as a center-of-the-plate dish. The quality fish is perfectly breaded with SeaPak’s signature, golden breadcrumb coating and is popping with flavor, making it appealing to adults and children.

“This product is unique and special,” said Bryan Jaynes, Director of Marketing for SeaPak Shrimp Company. “We wanted to create an item that was both original and delicious – just like something you would find at a beach town restaurant. We’re confident that we’ve succeeded, and people of all ages will enjoy this fun taste of the coast.”

Packaged in consumer-preferred, re-sealable bags that lock in freshness, Popcorn Fish is the ideal item to keep on hand for a quick seafood solution. Whether baked or fried at home,

the genuine fish flavor always comes through, which makes this such a great product. As a

versatile and accessible seafood option, it is the perfect addition to a variety of meal or snack occasions. It can be popped inside a tortilla for a fresh take on tacos, on top of a salad as a “crouton with protein,” or served as a center of the plate meal with a variety of savory and sweet sauces.

Compared to the recognizable fish stick, SeaPak Popcorn Fish is lower in saturated fat and calories than other popular brands and is made without high fructose corn syrup and MSG.

“SeaPak’s Popcorn Fish is the fish stick made better,” said Jenna Reed, SeaPak’s Recipe Director and author of the company’s Savoring Shrimp and Seafood blog. “We’re confident when kids and adults try SeaPak’s newest Popcorn Fish, they’ll toss minced-fish fish sticks out to sea forever!”

A product of the U.S.A., SeaPak Popcorn Fish is rolling out nationally this fall with a suggested retail price of $6.49 for each 22 ounce bag. Each bag contains approximately 50 pieces of bite-sized fish. Delicious recipes and a product locator can be found on www.SeaPak.com.

Source: SeaPak Shrimp Company