‘Add Milk!’ Program Launches in Mother’s Nutritional Center Stores Across Southern California

A nutrition incentive program that helps low-income families purchase healthy fluid milk products is expanding to California. The Add Milk! program is being launched in grocery stores to provide a dollar-for-dollar match for participants in the Supplemental Nutrition Assistance Program, or SNAP, when they purchase low-fat or non-fat milk. A community event held at Mother’s Nutritional Center in San Bernardino, Calif., marked the launch of the HFMI project, Add Milk!, at 78 participating Mother’s Nutritional Center grocery stores across Southern California. Representative Pete Aguilar (CA-33) was in attendance.