Health and Nutrition Writers, Influencers Join AFF’s 5th Safe Fruits and Veggies Farm Tour

September 16, 2022 Alliance for Food and Farming

The Alliance for Food and Farming (AFF) hosted its fifth Safe Fruits and Veggies Farm Tour for registered dietitians, health and nutrition writers and influencers on September 12, 13 and 14 featuring crops in the San Joaquin Valley of California. Tour participants visited peach, plum, nectarine and citrus farms and grape vineyards as well as packing and cooling facilities in this agricultural-rich area of the country.  

Alliance for Food and Farming Research Shows Importance of Produce Washing Information

During focus groups conducted by the Alliance for Food and Farming (AFF), the importance of washing produce was a recurring theme as consumers discussed produce safety.  In fact, washing fresh produce was raised unprompted by all three focus groups and participants frequently returned to the idea of washing to alleviate safety concerns.

New Consumer Research Shows Progress in Produce Safety Outreach Efforts

A new consumer research project conducted by the Alliance for Food and Farming (AFF) shows a 20% decline in overall levels of concern about produce safety over 2016 survey levels.  Concerns specific to pesticide residues have also decreased by 10% since 2016.

Alliance for Food and Farming: Embrace Healthy Eating, Ignore the “Dirty Dozen” List

Despite significant criticism by the scientific and nutrition communities as well as continued declining interest from the media, the Environmental Working Group (EWG) persists in releasing it’s annual “dirty dozen” list. Peer reviewed research has shown that not only is this list scientifically unsupportable, but it also harms public health efforts to increase consumption of nutrient-dense fruits and vegetables.

AFF Farm Tours: The Positive Impact of Sharing Our Stories

September 24, 2021 Alliance for Food and Farming

At the Alliance for Food and Farming (AFF), our goal is to provide real and honest information about fruit and vegetable farming so consumers can make the right shopping choices for themselves and their families.  While we would love to further advance this goal by having every curious consumer tour our farms and fields to reassure them about produce safety, that obviously isn’t feasible.