This year alone, over $600,000 in research, scholarships and internships, and in educational grants was distributed to promote and build the floral industry. This funding will go on to impact thousands. …
Educational grants help fund programs that are wide-reaching educational endeavors that solve industry needs and challenges and focus on attracting young people to the industry. …
In 2018, FMRF and AFE launched a video series called #FlowerMarketingMonday. Every Monday a new, flower-promoting video is released on social media that industry members can download, personalize and share on their own company platforms. …
In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior. …
The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. …
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