New Dairy Retail Campaign Features Cross-Merchandising to Increase Dairy Sales

As part of a new “Back to School, Back to Sports,” retail campaign, American Dairy Association North East is partnering with Redner’s Markets, a 43-store chain in Delaware, Maryland and eastern Pennsylvania. The campaign features cross-merchandising milk and dairy foods in other food departments to make it easy for families with student athletes to find and purchase the products to help reach peak performance.