‘Only A Superfood Gives You Superpower’ – Fyffes Tells Consumers

September 21, 2020 Fyffes

‘Only a superfood gives you superpower’. That’s the theme chosen by Irish fruit importers Fyffes to front a new multi-discipline campaign the aim of which is to draw consumer attention to the many health benefits a banana provides.

Del Monte Fresh Produce N.A., Inc. Looks on the Lighter Side of Life; Launches ‘Better in Bananavision’ for Annual Campaign

September 10, 2019 Del Monte Fresh Produce N.A.

As part of its annual fall campaign, Del Monte Fresh Produce will be celebrating one of America’s favorite holidays with a creative new theme: Better in BananavisionTM, a positive state of mind where even everyday tasks are fun, highlighting one of the most popular fruits of North American consumers.