The producer-funded national Beef Checkoff program has one primary goal: to continuously drive beef demand. To successfully work toward this goal, the Checkoff must first gauge beef’s current status in the protein marketplace by assessing consumer demand, views and preferences for not just beef, but for all proteins, including meat alternatives. …
While the increased demand and the impacts of COVID-19 temporarily led to supply constraints during the summer, the retail industry rebounded well for the remaining months of 2020. …
There seems to be a rash of articles and news pieces in ag media lately, focused on beef demand and its driving power and importance in everything from cattle prices to grocery store sales. The writers and experts all agree on this: the process of generating beef demand is like a well-primed pump. It provides the beef industry with the means to push our great product into the hands of hungry consumers the world over.
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Consumers in the U.S. and overseas bought up plenty of beef and value-added egg products from Cargill Inc., helping prop up the Minneapolis-based company’s quarterly earnings. …
In 2018, retail beef demand has been strong! While that sounds good, what exactly does it mean? Is it because consumption has continued to increase since the tight supplies of 2015? Consumption has indeed been increasing, but this is only half the story…the other half is price. …
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