What’s Next for Amazon: Expanding AmazonFresh Beyond Online Grocery and into Brick-and-Mortar Stores, forecasts Packaged Facts

November 13, 2019 Packaged Facts

Dropping monthly fees associated with AmazonFresh and instead making it a free benefit for Prime members is not just about reenergizing Amazon’s online grocery service. It suggests that Amazon intends to use the brand to grow beyond the limitations imposed by Whole Foods-Prime Now relationship, reports market research firm Packaged Facts.

Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar

September 19, 2019 The Nielsen Company

Although e-commerce represents just 4% of grocery sales today, it accounts for nearly one-third of total growth. And Americans are increasingly heading online to shop for nonperishables, household items and pet products, making the concept of stock up grocery trips a thing of the past for many shoppers.