California Avocado Season On Approach

The California Avocado Commission (CAC) announced a significantly larger crop forecast for their fiscal year (November 2019 through October 2020) compared to the prior year: 369 million pounds. This volume likely will mean a longer California avocado season and expanded distribution compared to 2019.

Secretary Of Agriculture Perdue Visits California Avocado Grove

United States Secretary of Agriculture Sonny Perdue toured a California avocado grove on July 15, accompanied by California Avocado Commission (CAC) Chairman John Lamb, CAC President Tom Bellamore and other representatives of the Commission. The grove tour, which took place at Rancho Guejito Avocado Farm in Escondido, was conducted by grower Al Stehly.

Building Anticipation for California Avocado Season

The California Avocado Commission (CAC) is actively building anticipation for the 2019 California avocado season, teasing targeted consumers with social media communications and working with retailers and foodservice operators to set up timely crop transitions and customized promotions.