CCFN Succeeds In Defending Asiago Trademark Rights in U.S.

In April, after a protracted, years-long battle to try to trademark the generic term “asiago”, and steady opposition efforts by CCFN, Italy’s asiago consortium (Consorzio Tutela Formaggio Asiago) abandoned its application for a U.S. trademark for exclusive use of the term “asiago” in the United States.