Taste Drives Demand and Profit

December 7, 2022 Certified Angus Beef

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef LLC (USPB), discussed marbling’s impact on grid marketing at the Certified Angus Beef (CAB) annual Feeding Quality Forum.

Consumer Perspectives Panel Explores New Avenues For Certified Angus Beef to Meet Consumer Expectations

December 7, 2022 Certified Angus Beef

It’s no secret that today’s consumer expects more than ever before. A panel of beef industry experts agreed: cattlemen are already doing plenty of things right. The challenge, they said, is connecting consumers with ranchers so they are both reassured.

Walter Angus Recognized as 2022 Certified Angus Beef Ambassador Honoree

October 6, 2022 Certified Angus Beef

Many of the groups that visit Walter Angus include foodservice sales staff who merchandise CAB or chefs serving the brand at their restaurant. They’ve also hosted food bloggers, media, video and photo crews to capture their story to share in CAB training and promotional materials.

New Mexico Ranch Earns Certified Angus Beef Sustainability Award

Producing beef in the desert Southwest takes a certain resolve, faith that the rain will come and grit to do the hard things and smile through the work when it doesn’t. This is the grit engrained in Manny and Corina Encinias and their seven children operating Buffalo Creek Ranch.

Certified Angus Beef Takes Fine Dining to New Heights to Connect with Consumers

September 28, 2022 Certified Angus Beef

With market swings and unpredictable weather, ranching can sometimes feel like an adventure. But rock climbing to a 100-feet high ledge for a fine dining meal with a celebrity? Only Colorado Angus rancher Ty Walter can say he’s done that.