Selecta One Offers Chrysanthemum Open House in a Digital Exhibition During Chrysanthemum Week 2020
“It´s been a challenging year to all of the active members in the industry, but as breeders we have a responsibility with our customers to supply innovation, bringing new varieties into the market for them to grow… we had to find a virtual solution that allow us to continue with our open house as it is the place to meet and discover the most striking novelties, see tomorrow’s principal market and consumer trends. On the bright side, this solution will allow us to show our introductions and reach customers in others locations around the world. ” Daniela Navarro, Selecta cut flowers Marketing manager. …
