Instacart Announces ‘Connected Stores’ Technology to Help Grocers Seamlessly Unify the Online and In-Store Shopping Experience for Consumers
Instacart unveiled Connected Stores – a bundle of six new Instacart Platform technologies that layer on top of existing offerings, helping grocers bring together the best of online ordering and in-store shopping for consumers. Connected Stores create a unified, personalized experience for customers by enabling them to move seamlessly between a retailer’s app or website and its physical, in-store experience. Together, Instacart and Good Food Holdings will open the first Instacart Platform-powered Connected Store at Bristol Farms in Irvine, California. …