The Consumer Connection Conference Special Guest List Offers Industry a Direct Line to Influencing Consumer Behavior

The Foundation for Fresh Produce has announced the special guest list for their upcoming Consumer Connection Conference later this month in Phoenix, Arizona. The list is comprised of retail dietitians, foodservice tastemakers, and nutrition, lifestyle and agriculture communicators that hit the three major points of influence: point-of-sale, point-of-flavor, and point-of-inspiration. Their attendance at the conference will prove to help the industry advocate, collaborate and learn from the very individuals who can drive purchases for large volume buyers at retail, foodservice and more.

PBH Reaches Millions of Consumers Whilst Rallying Industry Marketers at the Annual Consumer Connection Conference

Produce for Better Health (PBH) wrapped its annual Consumer Connection Conference last month in Scottsdale, AZ where collaboration was the central message for improving fruit and vegetable consumption, in addition to improving access and driving appeal. This event marked the first of its kind within the organization’s new positioning under the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce (FFP), demonstrating true collaboration in and of itself.

Produce for Better Health Foundation Reconvenes Industry Around Consumption For 2022 Consumer Connection Conference

This April, Produce for Better Health Foundation (PBH) will reconvene produce industry stakeholders, food system leaders, and top-tier consumer influencers for their annual Consumer Connection Conference, last held in-person in 2019. The 2022 event will take place April 18-20 at the Omni Resort & Spa at Montelucia in Scottsdale, Arizona.

PBH Doubles Down on Influencers for its Annual Consumer Connection Conference

The PBH Consumer Connection Conference is the only event that unites industry leaders with this array of high-caliber influencers to create meaningful relationships that foster actionable solutions for consumers to eat and enjoy more fruits and vegetables every day.