Checkoff Partnership Introduces Hot Chocolate Milk Program in Schools

February 6, 2024 National Dairy Council

National Dairy Council (NDC) and Chartwells K12, which serves more than 2 million meals daily at 700 U.S. school districts, have launched the Hot Chocolate Milk program in 58 schools. The pilot, which will run through the end of the school year, features chocolate milk – with toppings such as cinnamon and peppermint – served hot during breakfast and lunch.

Dairy Checkoff Partners With Alliance for the Chesapeake Bay, Pennsylvania Dairy Farm to Build Consumer Trust in Dairy Sustainability

As part the dairy industry’s commitment to sustainable production and building consumer trust in dairy, American Dairy Association North East, Pennsylvania Dairy Promotion Program and Alliance for the Chesapeake Bay partnered with Kurtland Farms, Elverson, Pa., to plant 326 trees on more than one acre.

Dairy Checkoff’s Pizza Partnerships Engage in Cheese-Growth Efforts

October 12, 2023 Dairy Management Inc.  

A new dairy checkoff growth program with pizza partners is expected to drive an additional 12-plus million pounds of cheese use.

Checkoff Shifts Schools Strategy to Meet New Demands

August 8, 2023 Dairy Management Inc.

The dairy checkoff marked its 13th year of impact through Fuel Up to Play 60 – a school wellness program in partnership with the NFL – while preparing an evolved strategy that will bring more partners together to support dairy’s role in youth wellness and improve education of the contributions of America’s dairy farmers.

Checkoff Support Helps Burrito Become Permanent at Taco Bell

June 12, 2023 Dairy Management

The Grilled Cheese Burrito, whose creation was supported by a dairy checkoff food scientist and quickly gained iconic status with Taco Bell fans, has become a permanent menu item.