Former Checkoff CEO Naczi Honored with Lyng Award
The National Dairy Promotion and Research Board (NDB) honored Rick Naczi as the 2022 recipient of the Richard E. Lyng Award for his contributions and distinguished service to dairy promotion. …
Dairy Management Inc.
O’Brien Delivers First-Year Outcomes: A Refreshed Checkoff Strategy
Dairy Management Inc. (DMI) CEO Barbara O’Brien is modernizing the checkoff strategy with a fresh organizational structure and a new three-year plan and budget that delivers immediate results and lays ground for long-term benefits for farmers and importers. …
Checkoff Continues Partnership With YouTube Icon MrBeast
The dairy checkoff continues to partner with YouTube sensation Jimmy Donaldson – aka “MrBeast” – who challenged a group of gamers in a custom Minecraft gaming competition featuring a dairy-dedicated level with a chance to win cash. …
National Dairy Board Scholarship Award Winners Announced
The dairy checkoff has awarded 12 academic scholarships to students enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders. …
Checkoff’s ‘Dairy Dream Team’ Influencer Sparks Butter Board Sensation
The “butter board” food craze that has become a viral sensation is rooted in dairy checkoff strategy. …